Scientific publications

Сачук Т.В.

Формирование брендов территории как элемент имиджевой политики сельских поселений

// Роль туризма в модернизации экономики российских регионов. Сборник научных статей по матер. междунар. научно-практич. конф., 8-10 июня 2010 г., Петрозаводск-Кондопога. Петрозаводск: КарНЦ РАН, 2010. C. 187-190

Sachuk T.V. Forming of Brands at a Territory as an Element of the Image Policy for Rural Settlements // The Role of Tourism in Modernization of the Economy in Russian Regions. The Collection of scientific articles based on the materials of the Scientific-Practical Conference on June, 8-10, 2010. Petrozavodsk: Karelian Research Centre, 2010. Pp. 187-190

Forming of brands contributes to increase of publicity and appeal of a territory. It is important to pay especial attention to search of own exclusive characteristics, sites, resources as in the sphere of material resources as in the sphere of social ones for rural settlements. Various types of employment for population including the tourism sphere and spheres connected to tourism can develop based on these unique sites and resources. Realization of the competent information policy, popularization of brands at a territory allows settlements to become more attractive place for visiting that contributes to socio-economic development of a territory as well.

rol_turism_187-190.pdf (128 Kb, total downloads: 330)

Last modified: June 7, 2012